Social Potpourri proudly presents its Business Potpourrian of the week, 'GREEN THE GAP'. It was set up by the NGO Swechha in Delhi
as a way of raising awareness on environmental issues and providing secure
employment with reasonable wages for disadvantaged people. Through reusing
waste in innovative ways to create high quality, useful products, GtG empowers
consumers to make choices about their shopping habits.
encouraged to be active citizens who spread an environmental and social message
through their consumer choices. Green the Gap aims to
make people think about the issue of waste disposal, and in turn hope to change
attitudes. A proportion of GtG profits is used to further develop Swechha's
active citizenship programmes.
The Green the Gap workshop
is in Malviya Nagar, South Delhi - right next to the Swechha office. They employ
a dozen tailors on a full-time basis - who transform old tyres, tetra packs,
waste cloths, waste leather and other materials into new products.
Click on this link to see their amazing products.