I am a self-taught paper artist and entrepreneur who believes “In life
and in Paper cutting, everything is connected. One story leads to another.”`
Pooja Ajmera, founder Teekhii Chhurii
What do you do when you have a single sheet of paper, a sharp blade, lots
of patience and love for the craft? No idea? Our business feature of this week
had an “Aha moment”, and decided to make papercuts and paper silhouettes out
of these. That’s how Teekhii Chhurii was created by Pooja Ajmera.
of Teekhii Chhurii
Teekhii Chhurii formally came into existence
in January 2013, but Pooja has been making papercuts since 2012. When we
enquired about the meaning of Teekhii
Chhurii, Pooja had a sharp reply ready, “Teekhii Chhurii means Sharp knife.
Since I use a very sharp knife for cutting the paper, the name is apt for my
brand. It also has a naughty connotation associated with the name and hence it
very catchy and people relate to it easily.”
Pooja started her venture purely out of her
passion for paper cutting, as she could relate to this art form and it gives
her satisfaction. She is trying to revive the dying art form of India, called
Sanjhi and she aims to take paper cutting to the level of contemporary art.
I am sure everyone who starts something new
goes through lots of ups and downs and I am no different. As I had no mentor or
guide to help me, the journey was full of struggles, where I had to take a
decision and find my own path. But overall, it was a very good learning process
and I can proudly say what I am is all because of the hard work I have put in.
“As there are very few people who practice
this art form, there is hardly any competition.
The USP of Teekhii Chhurii is giving the kind of experience which the
art owners will cherish for their lifetime.
My papercuts are original, designed, and painstakingly hand cut by me.
The cutting process requires enormous skill, concentration and patience. They
are not machine made, not a painting or drawing but are 100% handmade, hence no
two are ever the same!”
are some of the projects you have worked on?
I have worked on lots of projects and
assignments. It has been just more than a year; but the variety of work I have
done makes my job worthwhile. Personalized papercuts are my favorite as I love
interacting with my clients and all of them have a different story to share. I
love it when they share all small details and little secrets with me. It is one
of a kind artwork, which can never be repeated as each person is different from
another and so is the story that they have to share with me.
Teekhii Chhurii's journey so far.
According to Pooja, It has just been a year
and so far it has been a rollercoaster ride, with a lot of ups and downs. Each
day she gets up and motivates herself to do something awesome.
“My forte is creating personalized paper
cuts. I give my clients an experience, which they like and that keeps me ahead
advice would you like to give to Startups?
I would say, dare to dream and if you are
passionate about something go for it. But at the same time, there are no
alternatives to hard work, so practice and practice and success will touch your
feet sooner or later.
Pooja has just
made a papercut for MTV to promote their new channel which they will be
launching very soon.
Social Potpourri wishes Pooja and her venture Teekhii Chhurii the very best and hopes to see more of her papercuts and paper silhouettes and the revival of this dying art form, Sanjhi. Onward Ho Teekhii Chhurii!